Bring your brand's generosity to life. Donate surplus stock, make a monetary donation, or do both. We'll help you take the next step.
* You don't need to be a CK Fulfilment customer to take part in Silver Sunday.
Good things happen when we give together.
Led by
With
Our charity partner
Technology partner
Your brand. Your way to give.
Silver Sunday brings our e-commerce community together to support good causes. Shape your involvement around your brand's values, business goals and customer community.
*You don't need to be a CK Fulfilment customer to take part in Silver Sunday.
Give products you no longer need a new purpose. CK Fulfilment will help coordinate your donation and handle the picking and packing.
You can also give money. As either a percentage of your sales or a stand alone donation. We can help facilitate a monetary donation to Newlife, alongside a stock donation or on its own.
Already have a cause close to your heart? Tell us which charity you'd like to support and we'll discuss the arrangements with you, to make sure the stock lands where you want it to.
Help us raise awareness and encourage others to get involved, by spreading the word on socials. We will provide you with templates that you are free to use across your social media channels.
From your shelves to something good
As your fulfilment partner, we're already close to your products. Silver Sunday puts that connection to good use.
Tell us what you'd like to give
Share the products and quantities you have in mind, or let us know if you'd prefer to give money.
Choose the cause
Support our charity partner Newlife, or nominate another charity. We'll confirm suitability and the next steps together.
We bring it together
CK Fulfilment handles the picking and packing for stock donations and helps coordinate the donation arrangements.
Meet our charity partner
Newlife supports disabled children and their families through specialist equipment, practical support and play opportunities.
Through its network of charitable shops and stock partnerships Newlife helps give surplus products a route to supporting this work. We're proud to make Newlife part of Silver Sunday.
Where your stock goes
Collect and process the goods
Newlife sorts and assesses the stock, preparing suitable items for resale. It removes labels or branding where required by the donating brand's guidelines.
Sell the goods at discounted prices
Customers buy donated products through Newlife's shops and online channels, generating income for the charity.
Put the retail profits towards its charitable work
After running the retail operation, the profits support Newlife's charitable aims, including specialist equipment for disabled children. It's the profits, not the full sales revenue, that fund this work.
Deliver help to children and families
This includes equipment grants, emergency equipment loans and support services. Donations and fundraising provide additional funding alongside retail income.
Recycle or repurpose unsuitable stock where possible
Goods that cannot be resold go through specialist partners to recover materials and reduce waste.
Where it started
Silver Sunday was founded by CK Fulfilment and our e-commerce sister brand, SilverMushroom.com, to turn the commercial opportunities of Black Friday into a charitable opportunity for greater generosity for brands. Silver Sunday connects the opportunity of Black Friday with the power of giving for our clients and beyond.
The potential impact
Put surplus stock to good use
Turn products your brand no longer needs into support for a charitable cause, with CK handling the picking and packing.
Build stronger customer connections
Give customers a shared purpose beyond their purchase and show your brand’s values through action.
Make more of Black Friday’s reach
Use increased attention and customer engagement to raise awareness and encourage more people to give.
Take part on your terms
Donate stock, contribute money or do both, supporting Newlife or a charity that matters to your brand.
A previous campaign snapshot
4x
average daily sales, achieved in one day.
During a previous Silver Sunday campaign, the business achieved approximately four times its average daily sales, showing the potential for a charitable initiative to engage customers.
Historical sales result shared by the campaign founders. This figure measures sales, not charitable donations. Results will vary by brand and campaign.
Black Friday
Your biggest trading weekend.
Silver Sunday
Your extra chance to shine.
Take part in Black Friday and Silver Sunday, focus on Silver Sunday alone, or run your Black Friday campaign and make a donation. Choose what feels authentic to your brand and its customers.
Find your way to take partLet's make it happen
Tell our team how you'd like to get involved. We'll help you plan your Silver Sunday donation.
Register your interest using the form, and our team will be in touch. There's no obligation or commitment at this stage. Already a CK client? Speak to your account manager, or email hello@ckfulfilment.com.
Tell us a little about your brand and how you think you could get involved in Silver Sunday.
A few useful answers
No. You don't need to be a CK Fulfilment customer to take part in Silver Sunday.
No. You can take part in Silver Sunday on its own, alongside Black Friday, or make a donation as part of your Black Friday campaign.
Speak to CK about your products and quantities first. We'll discuss suitability with the charity before confirming what can be accepted.
Yes. Newlife is our charity partner, but you can nominate another charity. Tell us who you'd like to support so we can discuss the arrangements.
Yes. A monetary donation can be made on its own or alongside stock. We can help facilitate donations to Newlife. Contact us to discuss your preference.
Founded by CK Fulfilment and sister brand Silver Mushroom, Silver Sunday builds on the original Silver Mushroom campaign. CK Fulfilment now leads the wider initiative and handles the picking and packing for clients' stock donations.
